According to the French “Textile News” report, a survey from Benchmark Group showed that the proportion of French clothing online marketing grew significantly faster than the entire e-commerce business. In 2007, clothing online marketing grew by 33%, and the overall e-commerce business grew by 25%. Due to the failure of statistics in the fourth quarter of 2008, the relevant French departments estimate that clothing online marketing will grow by 27% in 2008, with a turnover of 2 billion euros.
The survey by the French Fashion Institute is similar to that of the Benchmark Group. The institute’s data increased by 31% from July 2007 to June 2008. Clothing online marketing accounted for 4.5% of the overall clothing sales market share, which was 2 years ago. 2 times. Traditional remote sellers are mainly engaged in clothing online marketing. For example, La Reboute online marketing accounts for 60% of its turnover, and 3 Suisses accounts for 40%. But the competition will become more and more fierce now, because all famous brands have Internet marketing services, and the average growth rate of Internet marketing for private sales is about 50%. Online marketing of discounted clothing accounts for an average of 20% of clothing turnover. The report said that people choose online shopping, firstly, because the prices are reasonable, especially for sporting goods; secondly, they want to avoid crowded stores.
