Since October, many places in my country have seen a “cliff-like” cooling. Topics such as “Northerners have moved out of their down jackets”, “Guangdong will join the cooling group chat” and “Beijing missed the start of autumn and winter in one second” have been trending on Sina Weibo. Under the cold wave, many consumers’ demand for warmth and protection from the cold has increased significantly, which has led to extremely outstanding sales performance of autumn and winter clothing throughout the National Day holiday, and has also quickly led to a sales boom for autumn and winter fabrics.
Miss spring and summer and win in autumn and winter
The cooling weather that occurs in many places in a short period of time is affecting the “temperature” of the consumer market. . Clothing counters in major shopping malls and department stores have prominently displayed winter clothing. Down jackets, cashmere sweaters and other “standard winter accessories” are on the shelves one by one, and there is an endless stream of consumers trying them on and making purchases. E-commerce platform data is even more popular: During the National Day, the sales of autumn clothes and autumn pants increased by 125.64% month-on-month, and the sales of down jackets increased by more than 140% month-on-month.
The booming consumption situation tells the entire textile and apparel market that there is huge demand for winter clothing and something can be done.
The fabric market is also changing. Monitoring shows that from the Mid-Autumn Festival to the National Day, transactions in the traditional market dropped, but autumn and winter fabrics are still popular, transactions continue to be active, and prices are relatively strong, with frequent marketing highlights.
“Recently, the order volume of autumn and winter fabrics has increased significantly. Old customers in Xiqiao, Shenzhen, Puning, Guangdong, and Changzhou, Jiangsu have received calls and letters, and market shipments have increased.” Information collector Jiang Jianren Said that for the textile fabric market, temperature changes must be an important factor affecting the market. Historically, cold winter weather has significantly boosted domestic autumn and winter clothing retail sales. At present, large-scale spot transactions are taking shape, and many market operators are increasing their efforts to organize the listing of goods.
The latest “China·Shengze Silk and Chemical Fiber Index” monitoring also shows that sales of autumn and winter fabrics have picked up, and market orders have increased compared with the previous period. Data shows that recently, the shipment of autumn and winter fabrics has begun to increase. Although the shipment of conventional fabrics is not as good as in previous years, the operating rate of manufacturers producing conventional products can basically reach about 70%, and the operating rate has basically remained stable. The shipment situation of manufacturers is good, and production and sales are stable. New styles of fleece-type jacquards, velvet-feel jacquards or jacquard-printed varieties, ice silk-type single and double-sided combination jacquard varieties, single- and double-sided combination knitted jacquard varieties using modified silk and ice silk… Some niche autumn and winter fabrics have obtained It is favored by different customers from the north and the south, and the goods are sold well.
Longzhong Information analyst Qi Jinyue believes that the current market trend is expected. She analyzed that due to the expected help of the “cold winter economy”, around October every year is the traditional peak season for shipments in the fabric market. At this time, downstream garment companies generally have a rigid need to stock up for winter. In addition, due to the relatively limited number of clothing orders in the first half of the year, many clothing companies missed the spring and summer market. Now that the weather has suddenly turned colder, the backlog of demand has been released, and various orders have naturally increased.
Innovative varieties emerge suddenly
At present, the autumn and winter fabric market is heating up significantly. According to the reporter’s observation, the best-selling autumn and winter fabrics are not only conventional varieties such as nylon, four-way stretch, and T8/T400, innovative fabrics have suddenly emerged and become more popular.
Zhejiang Benyi Textile Technology Co., Ltd. has recently developed a series of mountaineering integrated velvet fabrics. This product has attracted the attention of industry insiders as soon as it was launched. Huang Chengjun, co-founder of the company, said that the front side of this fabric is delicate and soft, has a suede feel, and can effectively resist wind and cold; the back side has full grain, clear and rounded texture. It is worth noting that this fabric eliminates the need for composite processes and adopts the form of integrated weaving, showing the characteristics of integrated weaving in the warp and weft directions, free combination of raw materials, and no need to pull or shed velvet on both sides. On the one hand, this process improves production efficiency and shortens the production cycle; on the other hand, it also avoids the possible impact of the glue operation on the environment and health, greatly reducing the carbon emissions of products in production.
Established cooperation with a well-known outdoor and children’s clothing brand.”
The functional fabrics promoted by Zhejiang Jindianzi Textile Co., Ltd. have also attracted market attention. “After preliminary testing, under the same conditions, the cold resistance of this fabric is twice that of merino wool and four times that of cotton.” Bi Guangjun, chairman of the company, said that the fabric uses 50D high-elastic mechanical elastic and does not rely on Spandex yarn, try to draw inspiration from the combination of different elastic fibers to increase the freshness and smoothness of the fabric, making the fabric have the characteristics of good elasticity and high comfort. The TPU film composite polar fleece is added after finishing to make the entire fabric light, quick-drying, easy to wash, and can still keep out the cold even when it gets damp.
The main products of Shaoxing Yunxiang Textile Co., Ltd. this season are quilted cotton embroidered down and cotton clothing fabrics. Its quilted cotton materials mainly use DuPont cotton, recycled cotton, imitation down cotton and graphene cotton with excellent warmth retention. “On the basis of environmentally friendly dyed fabrics, we have added advanced finishing processes such as digital printing, bronzing, coating, and lamination to make the fabrics both functional and fashionable.body. “Lu Caihua, the relevant person in charge of the company, said.
“The market is testing the ingenuity of fabric companies in developing products. Only products that are more in line with market demand and have higher quality can win the hearts of downstream clothing brands and buyers. “Zhao Huizhou, founder and chief designer of Yizhihui, said, “I found that fabric companies have strengthened the synthetic application of fibers in new autumn and winter fabrics this year, retaining the advantages of different types of fibers as much as possible, and giving the fabrics better performance. In addition, consumers’ awareness of environmental protection continues to increase, the concept of sustainability has become popular, and fabric companies have significantly increased their efforts in developing related products. ”
Nian Chunqiao, R&D director of Red Collar Brand, also has a similar view. He believes that fabric companies are becoming more mature in design, grasp of fashion trends and technology applications, and at the same time, companies are more directional in developing new products. It is becoming more and more obvious that recyclable and degradable environmentally friendly products are the focus of enterprise product research and development. He admitted that brands pay more attention to the actual effect of fabrics in the market. “The advantages of fabrics are not only reflected in the design sense and technical content of the fabric itself In terms of aspects, it is also necessary to make a comprehensive judgment based on factors such as fabric prices and whether the company supports small orders and quick response.”
Be careful in stocking up and don’t follow the trend
The recovery of the fabric market in October has “provoked” companies’ expectations for the market in the fourth quarter of this year.
The “China Textile Index” released on October 17 predicts that in the future, The sales momentum of autumn and winter fabrics is good, and the number of orders has increased. The demand for autumn and winter casual clothing fabrics and home textile fabrics will increase month-on-month, and some imitation silk scarf fabrics will enter normal production.
Qi Jinyue believes that, After experiencing a dull “Golden Nine”, fabric companies’ hopes of sprinting for annual performance all fall on the fourth quarter. Various uncertain factors affecting the market in the first three quarters may gradually become clear in the fourth quarter. The market is expected to give birth to new Structural opportunities.
However, she also reminded that fabric companies still need to treat it calmly while welcoming the hot market conditions. In particular, the recent continuous fluctuations in raw material prices have made fabric companies in There are still greater risks in stocking. “Although it has almost become a tradition for fabric companies to stock up on raw materials before the end of the year, since this year, the market has frequently deviated from the traditional track. Companies should not stock up too much and blindly follow the production trend. ”
“Recently, the textile market has been stable and rational. It is expected that the fabric market will have a sales climax, but it will not last long. ” According to Lin Lin, vice president and secretary-general of the China Printing and Dyeing Industry Association, the current industry is still facing many uncertain factors, and companies need to take a longer-term view and not rely too much on the “cold winter effect” or the “Golden Nine and Silver Ten” “. “The best policy is for enterprises to actively seek new sales channels, form new growth points, and create their own ‘sales season’ based on their own positioning and advantages. ”
With the arrival of the fourth quarter, the time for the fabric market’s “final battle” in 2022 has arrived. Who can have the last laugh in a situation full of unknowns and challenges remains to be verified by time.
Keywords:
Cold Wave Fabric Company
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