Under the background of the economic new normal, the growth rate of the national textile and apparel industry has slowed down. The brand concept of the traditional apparel industry needs to be redefined, and the business model has to be updated. The upgrading of consumer demand has brought impact to the traditional textile and clothing industry. More and more clothing companies are beginning to move toward intelligent, branding, and high-end development. Clothing, a traditional manufacturing industry, is gradually transforming into a fashion industry. Since the implementation of the Transformation and Upgrading action of the garment industry in Hebei Province in 2018, the textile and garment industry in Hebei Province has gradually promoted the leap from OEM to independent brands. However, it has not yet formed a distinctive fashion Culture and scale.
In order to accelerate the transformation of Hebei Province’s textile and garment industry into fashion, digitalization and high quality, and build Hebei into a fashion and cultural center with global influence, we focus on In order to promote the glory of the textile and garment industry, Yang Yiming, member of the Standing Committee of the Hebei Provincial Committee of the Chinese People’s Political Consultative Conference and vice president of the Provincial General Chamber of Commerce, put forward four suggestions in the proposal.
First, improve the policy planning to support the clothing industry and optimize the fashion development environment in Hebei. Yang Yiming stated in the proposal that it is recommended that the government strengthen policy guidance and formulate supporting policies to promote the high-quality development of fashionable Hebei clothingindustrial economy, setting up 100 million to 300 million yuan each year Yuan Hebei Province has launched a special fund to promote the high-quality development of apparel manufacturing clusters, which will be used to deepen technological innovation, promote the transformation and upgrading of the manufacturing industry, promote an open economy, and strengthen financial service guarantees , provide important support for promoting the in-depth integrated development of advanced clothing manufacturing and modern service industries, fully support traditional advantageindustrial clusters such as the textile and clothing industry, and formulate innovativeTalentsIntroduce implementation plans, attract fashion talentsemploymentrelevant policies to settle down, provide institutional guarantees, and create an environment conducive to the development of the fashion industry.
The second is to accelerate the construction of creative parks in the clothing industry and promote the digital economic transformation of Hebei. To speed up the construction of creative parks for the garment industry in various cities, Yang Yiming stated in the proposal that the government should set up a special fund of 20 million to 50 million yuan to support the construction of fashion and digital industrial parks to guide enterprises in the parks to shift from traditional production and operation models to the “Internet of Things” + Big Data + Fashion Industry” model, establish a fashion industrial park in the integration of physical manufacturing and digital economy, and introduce well-known domestic and foreign fashion brands, big data service companies, live broadcasts, and e-commerceLeading enterprises and institutions in the fields of operations, R&D and design, original design, and intelligent manufacturing to strengthen the fashion trendsThe construction of supporting platforms such as release, brand display and new brand incubation will promote the gathering, opening and sharing of resources such as R&D, design and creativity.
The third is to cultivate special industries in the new professional wear field and open up the fashionable Hebei uniform market. my country now has an industrial army with a population of 650 million, and professional attire has a market size of 300 billion to 400 billion yuan, becoming a new bright spot for the continued growth of the clothing industry. Yang Yiming stated in the proposal that he suggested that the government take this opportunity to seize the opportunity of co-organizing the Winter Olympics, rely on the development advantages of 3502 professional attire leaders, cultivate Hebei Province’s specialty professional attire industries, and create a group of competitive products. advantageous enterprises and strong brands in professional attire; increase industry-finance connection between the industry and financial institutions, broaden industrial financing channels, give full play to the advantages of industry, information technology, human resources and social security and other departments, and provide financial policy support to enterprises; deeply explore the domestic demand market for professional attire, encourage, Guide centralized purchasing units to give priority to purchasing provincial brand professional attire on the premise of the same quality and price, grant more powerful professional attire enterprises bidding qualifications, further expand the sales channels of provincial brand professional attire, and establish a new image of Hebei Province’s professional attire. Create a characteristic professional attire development cluster in Hebei Province.
The fourth is to focus on invigorating the fashionable clothing exhibition economy and establishing a fashionable Hebei brand image. In recent years, Hebei Province has focused on increasing the construction of the exhibition economy and the development of service industries in the provincial capital city. In his proposal, Yang Yiming suggested that the provincial government establish special funds for the fashion and clothing exhibition economy to help continue to hold Hebei Fashion Week and other various clothing and apparel exhibitions, fashion trend conferences, order fairs and other exhibition activities. Establish a special fund of 15 million to 20 million for fashion week and establish an official fashion week organization, which will be sponsored by the Hebei Provincial Party Committee and Provincial Government and the Provincial Department of Industry and Information Technology, and undertaken by the Provincial Textile and Clothing Industry Association, the Provincial Clothing Chamber of Commerce and other units, with a fixed annual rate of 3 It will be held in September or September, and the fashion week will be permanently located in the Shijiazhuang International Convention and Exhibition Center, striving to build Hebei Fashion Week into a public service platform that promotes the upgrading of the fashion industry; strengthen the connection between the local market and fashion elements, and insist on introducing andGoing outAt the same time, clothing companies participating in various clothing and apparel exhibitions in the province will be given reduced or exempted fees for booth rental, special exhibition decoration, etc.; at the same time, companies participating in fashion weeks outside the province such as Shenzhen and Shanghai will be exempted Apparel companies will be given a financial reward of 200,000 yuan, and clothing companies that participate in international fashion weeks such as Milan, Tokyo, Paris, and New York will be given a financial reward of 300,000 yuan to gradually establishDevelop the textile and clothing brand image of Hebei Province and encourage clothing brands in the province to go out of Hebei and go international.
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