US ready-to-wear giant PVHCorp has launched a new “Forest Protection Policy” (ForestProtectionPolicy), an initiative aimed at moving away from the use of forest fibers in the packaging and viscose supply chain.
PVH Group, the parent company of well-known brands Tommy Hilfiger and Calvin Klein, has officially committed to join the two “CanopyStyle” and “Pack4Good” forests initiated by the international non-profit environmental organization Canopy protective action.
“CanopyStyle” encourages fashion brands and retailers to stop using fibers produced from virgin and endangered woodlands in their supply systems for Rayon and Viscose, while “Pack4Good” aims to Changing the impact of global packaging supply chains on forests.
PVH’s “Forest Protection Policy” is based on the existing goal of “implementing sustainable procurement of all viscose fibers by 2025”:
˙Buy certified paper products that come from responsibly managed forests and use at least 50% second-hand waste paper or recycled materials.
˙Reduce overall packaging and use at least 50% recycled materials by 2022.
˙End the purchase of wood-derived materials produced in virgin and endangered forest lands to meet the 2022 target deadline of the Pack4Good environmental initiative.
˙Comply with CanopyStyle’s deadline that “by the end of 2020, the viscose fabric used by the company must not come from fibers produced in virgin and endangered forests”.
˙As it enters commercialization, agricultural residues including packaging materials and fabrics are used to recycle textiles, adopting “next generation solutions”.
˙ Help promote landscape-level conservation in forests with high carbon stocks and biodiversity.
Marissa Pagnani McGowan, PVH Senior Vice President of Corporate Responsibility, said: PVH, as one of the world’s largest apparel companies, is committed to incorporating environmentally responsible measures into all the group’s business activities and is committed to Maintain and protect the earth’s ecosystems.
PVH’s “Forest Protection Policy” expands the relevant content of the “Forward Fashion Corporate Responsibility” strategy launched in May this year.
