As a carrier of designers’ ideas and wisdom, breakthroughs and integrations in fabric design are constantly giving new value to clothing and giving new definitions to fashion.
“The jacquard of the same color is more elegant, and the mulberry silk and spandex covering silk increase the wearability of the fabric in various scenes.” “This fabric with added metal threads can make Fashion is more fashionable and high-end.” “The combination of mulberry silk material and special technology gives the fabric a sense of perspective and texture. It would be more special to do some deconstruction or silhouette from a design perspective.” “This intelligent temperature-controlled wool product is in Wearing it in summer can protect human skin well, and it also has degradable properties.”
On January 18, the 2022 China International Fabric Design Competition and the 47th (2023 Spring and Summer) China Popular Fabric Finalist Review Meeting were held at the China Film Director Center in Beijing. At the meeting, the jury held a heated discussion on the characteristics and advantages of fabric products, and finally selected three comprehensive awards: gold, silver, and bronze, as well as six individual awards, including the Best Color Application Award and the Best Material Application Award.
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Cross-border platform SHOW,
4200 products are blooming
For the first time, the judges of this competition entered “China’s first film and television full industry chain complex” – China Film Director Center, using fashionable creative design and commercial display to promote a unique form of cross-border integration, from the cultural level, the artistic level and the commercial level. It shows the rich connotation of the competition.
For the first time, the judges of this competition entered “China’s first film and television full industry chain complex” – China Film Director Center, using fashionable creative design and commercial display to promote a unique form of cross-border integration, from the cultural level, the artistic level and the commercial level. It shows the rich connotation of the competition.
This competition attracted the participation of 464 outstanding textile companies. More than 4,200 pieces of participating fabrics presented the fruitful results of China’s popular fabric product innovation in the spring and summer of 2023 from various aspects such as color, pattern, material, process, and technology.
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Multi-dimensional innovation,
Interpretation of new ideas in fabric design
From the perspective of innovation, the participating products this time generally present three main characteristics: composite functionalization of fiber materials, ultimate processing technology, and cross-border integration of creative design. In terms of materials, the application rate of environmentally friendly materials has reached 26%, with natural fibers represented by wool and mulberry silk, and polyester, nylon and other synthetic fibers are focused on creating the ultimate comfortable experience. With multiple functions such as windproof and waterproof, moisture absorption and skin-friendly, UV protection, coolness, antibacterial and other functions, they greatly Enriches product application scenarios. In terms of technology, spinning and weaving technology have broken through to the limit. For example, 50-count purecotton yarn adopts high-quality Xinjiang long-staple cotton and has been successfully used in In the weaving of warp knitted plain weave fabrics, the interweaving of polyester single-hole yarns and strongly twistedviscoseyarns has greatly enhanced the application fields and commercial value of fabrics. In terms of cross-border, non-woven fabrics, silicone hydrogel finishing agents and other materials and processing technologies are innovatively used in the design and development of clothing fabrics, which on the one hand enriches the fabrics On the other hand, it also solves some technical processing bottlenecks and consumer pain points.
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Wisdom and insight,
Product Innovation Experts Talk
——Design and R&D perspective
Qi Mei, director of the Fashion Trends Department of the China Textile Information Center, said that from the perspective of participating products, high-quality features are becoming more and more obvious, mainly reflected in the company’s focus on silk, linen, wool and other high-end products. The use of high-quality materials, especially the blending of natural fibers and high-quality fibers, further enhances the texture and comfort of the clothing. In the development of chemical fiber fabrics, especially spring and summer skirt fabrics, participating companies have placed more emphasis on the design of styles, colors and varieties, and the feel of the products has become softer and more comfortable. In terms of color, the entries tend to add high-end tones. Even though some bright colors are used, the comprehensive reflection of fabric materials and styles gives the products higher quality.
Wang Zifei, chief designer of Zhongsi Group and founder and creative director of ZIFEI WANG, said that the complexity of the fabrics participating in this competition is higher than in the past. Some fabrics have hole-like textures on the surface after tie-dying, which brings a sense of perspective. Three or four jacquard fabrics that are very bright from the perspective of pattern and craftsmanship also left a deep impression on people. She believes that combining cyberpunk with Chinese style will be one of the trends in future clothing design.
Wang Yutao, design director of Beidi Bairui Trading (Beijing) Co., Ltd., pointed out that judging from the two major categories of participating fabrics, women’s clothing and men’s clothing, the company’s ability to predict, understand and apply the fashion trends of spring and summer products for the next season is better than before. Big improvement. However, some companies do not have a thorough understanding of the concept of spring and summer fabrics. In actual garment products, summer clothing accounts for a large proportion, and the understanding of fabrics by corporate R&D personnel is limited.�It should not be limited to being light and thin, but should create more choices for clothing customers.
Nian Chunqiao, R&D director of Qingdao Kute Intelligent Co., Ltd.’s red-collar brand, said that the products participating this time show “the research and development trend towards eco-environmental protection, sustainable development and value enhancement, products extending towards functionality, life-oriented and comfortable, and men’s clothing fabrics” More prominently the use of neutral tones” three major characteristics. It can be seen from the differentiation of participating fabric categories that fabric designers can express their designs more closely from the effects and selling points of garments.
Zhou Shaoen, assistant to the president of the Beijing Institute of Fashion Technology and deputy director of the National Health Research Center, pointed out that in addition to adapting to the consumer market, product differentiation has been the core for companies to establish brands in recent years. Denim fabrics are a single category this year, and the products submitted for review show rich fabric texture and visual effects. He suggested that fabric companies should immerse themselves in the application of new materials and think together with designers and clothing brands. , to be more “forward-looking” in the development of fabric products to enrich the diversified consumer market.
——Popular trend perspective
Li Xiaofei, deputy editor-in-chief of “Textile and Clothing Fashion Trend Outlook”, shared at the meeting the “2023 Spring and Summer Chinese Textile Fabric Trends” researched and released by the China Textile Information Center and the National Textile Product Development Center. Four trend themes were interpreted: “Entertainment”, “Oasis of Joy”, “Tracing Time and Space”, and “Spiritual Energy”. She said that from the perspective of fabrics as a whole, the previous darker tones have been reduced, and fabric companies have begun to consciously develop beautiful colors that imply spring and summer. In the post-epidemic era, color plays a very important role in influencing mass consumption. It is recommended that companies can adapt to the current trend of consumption differentiation and personalization and use diversified color applications to satisfy consumers’ pursuit of a better life.
Huang Yan, color director of Shanghai Yuancai Technology Co., Ltd., said that the participating fabrics are generally more practical. The design abandons fancy appearance and emphasizes quality. This is also in line with consumers in the post-epidemic era who have a good sense of touch. and skin-friendly high-quality fabrics. At the same time, the participating products’ grasp of popular colors, patterns and trends are also very in line with market reality. For example, the application of purple, azure and other tones will become a new trend.
——Brand Procurement Perspective
Li Jia, partner of Biyue (Beijing) Technology Co., Ltd., proposed that Ubras underwear brand pays more attention to the feel and breathability of fabrics, such as some fabrics containing amino acids and fabrics with perspiration functions. From the demand side, fabric products with environmentally friendly attributes will continue to be sought after by consumers and the market. As consumers’ sense of social responsibility increases, it is believed that the market’s attention to sustainable products will further increase.
Liu Rui, R&D manager of Li Ning (China) Sports Goods Co., Ltd., pointed out that spring and summer sports fabrics have expanded swimwear and materials that were not involved in sports categories before. The use of traditional Chinese elements is refreshing. He said that companies’ research and development of spring and summer sportswear fabrics should not only have anti-UV, antibacterial, moisture absorption, and perspiration functions, but also focus on visual impact to attract the attention of more young consumers, such as combining optical fiber, LED and fiber. Cross-border integration will bring unique appearance effects and functions to clothing fashion.
“Casual fabrics and sports fabrics are no longer distinct, but are becoming more and more similar to each other.” Head of Pathfinder/TOREAD/DISCOVERY R&D Department of Pathfinder Holding Group Co., Ltd. Liu Haohai pointed out that in the next one or two years, technological innovation will empower clothing, especially outdoor clothing. When developing fabrics, companies should focus on technologies that consumers can understand, such as presenting them in conjunction with functionality. Innovative applications of natural fibers such as cotton and mulberry silk will be the direction for companies to develop extensively in the future.
Nie Shiying, director of fabric and accessories development at Anhui Pellivo Outdoor Equipment Co., Ltd., who participated in the competition review for the first time, said that the products participating in the competition are all unique. For spring and summer outdoor products, many fabrics integrate functions such as moisture absorption, quick drying, cooling, and sun protection. This not only conforms to the current consumer market application trends, but also meets the needs of the Pelliot brand. In addition, he suggested that fabric companies can go deeper into the development of graphene products to meet consumer demand for outdoor products.
Xu Xiaoyan, design director of Beijing Oriental Xingge Culture Co., Ltd. (“Mustard Original/RECLUSE” brand) said that the combination of fabrics and commerciality is better this time. The company can appropriately use fashion trends to enrich the content of products and bring out the charm of different materials through fiber matching. characteristic. However, as consumer demand tends to be personalized, the small batch and personalized capabilities of designer brands are relatively scarce in the market. This is one of the problems that the fabric consumption market needs to solve urgently.
Zhao Shuang, design director of Beijing Oriental Xingge Culture Co., Ltd. (“Mustard Original/RECLUSE” brand) mentioned that the company’s brand positioning focuses on Chinese style, so it needs fabrics that can show a crisp and drapey feel, and hopes that natural fibers and other fibers Blended fabrics can exhibit such properties.
It is understood that the winning results of this competition will be announced on the official WeChat account of “FabricsChina” and related media in February. The winning products will also be displayed in the fashion trend release area of the intertextile fabric accessories exhibition and the China Textile Information Center in April. Display and promotion at the booth.
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It is understood that the winning results of this competition will be announced on the official WeChat account of “FabricsChina” and related media in February. The winning products will also be displayed in the fashion trend release area of the intertextile fabric accessories exhibition and the China Textile Information Center in April. Display and promotion at the booth.
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