When it comes to industries in Quxian County, the keywords “yellow flowers, sipping wine, coal, cement, and thermal power plants” may pop up in many people’s minds. However, today is different from the past. Now the land of Dangqu has changed from its old appearance to a new one. In the middle of winter, the reporter walked into the “Western China Textile and Apparel Industrial City” on the outskirts of Qu County. With modern production lines and busy industrial workers, a fashion capital has taken shape in this “remote town”.
The light textile and apparel industry gives Qu County wings to take off
The gorgeous transformation of “an industrially strong county”
When you walk into the gate of the Industrial City, the first thing you see is a garment company. This clothing production company named “Sichuan Henghui Garments” has an inconspicuous appearance, but it is non-stop producing down jackets, ski suits, and jackets for some foreign clothing brands. Some of them will also become the designated clothing for foreign Winter Olympic athletes, “wearing back “China participates in the Beijing Winter Olympics.
As a populous county in Dazhou, a large number of people from Qu County have gone out to work since the 1980s, of which about 200,000 are engaged in the textile and apparel industry. After working hard in the industry for a long time, many Quxian people have become leaders in the domestic textile and apparel industry, which has also become the confidence and source for Quxian to build the “Western China International Apparel Industry City”.
In the workshop of Sichuan Henghui Garment Co., Ltd., dozens of workers are skillfully packing and folding the clothes and pants, then putting them into plastic bags and affixing seals. After a while, a small mountain of packed clothes was built.
“These goods are all pre-ordered and sold through logistics to all parts of the world.” Tian Yingchun, general manager of Henghui Garment Company, is from Qu County. He responded to the call of his hometown and returned to his hometown to start a business and started this garment company. .
Tian Yingchun led the reporters to visit the production line of the garment factory. The hanging systems in the cutting and sewing workshops were an eye-opener for reporters: pieces of clothing were automatically delivered to the workers via rails. Workers at each point only need to sew the designated parts of the clothes at hand and then hang them back. The machine will automatically send the clothes to the next process until all sewing processes are completed and become a complete piece of clothing. This set of intelligent production lines turns the tedious production of garments into a rigorous, precise and smooth flow operation. It can also record the production data of each garment throughout the process, which not only reduces human labor, greatly improves production efficiency, but also ensures that garmentsQUALITYNear precise and stable.
Sichuan Henghui Garment Co., Ltd. is mainly engaged in the production and sales of outdoor leisure products such as down jackets, ski wear, and jackets. Its cooperative brands include Canadian Moncler, American Oakley, German Salewa, and domestic high-end fashion brand down jackets. Its products are mainly sold to European and American countries. The company has rural poverty alleviation workshops in Tuxi, Longfeng and other towns in Qu County, with a total production workshop of 8,000 square meters, 10 production lines, more than 400 employees, an annual output of 800,000 pieces of clothing, and annual foreign exchange earnings of more than 5 million US dollars.
“Quxian industry used to be the leading role in traditional industries such as wine, textiles, coal, electricity, cement, etc. Now the light textile and apparel industry chain has gradually matured.” Li Chuan, head of the Economic Development Department of Quxian Economic Development Zone Management Committee, told reporters , giving full play to the outstanding advantages of Quxian people in the textile and apparel industry, and has become an important starting point for attracting investment in Quxian in recent years.
Not only “bringing goods”, but also “leading the way”
“Family, this is the new model launched this month. You can click on the link No. 1 below to purchase it.” At Fuhua Group Clothing Co., Ltd., an anchor is “opening the door to welcome guests” in front of the mobile phone screen. Fuhua Group Clothing Co., Ltd. uses e-commerce big data to understand market demand in real time. Through live online sales, its monthly sales volume can reach more than 70,000 pieces. From physical stores to selling goods through live broadcasts, Fuhua Group Clothing Co., Ltd. is not a unique approach. In this industrial city, there is far more than one business engaged in “live streaming to bring goods”. E-commerce live streaming has “bloomed everywhere” in Quxian Textile and Apparel Industrial City.
The light textile and apparel industry gives Qu County wings to take off
Nowadays, more and more investors are optimistic about Qu County as a “land to get rich”. With the completion and commissioning of Hangcai Textile, the construction of Quxian Textile Garment Accessories Park and the rise of live streaming, Quxian is gradually forming an industrial chain from fiber, spinning, weaving to downstream clothing processing and clothing sales, with industry influence further enhanced. At present, the park has settled in 38 light textile and apparel companies such as Jiayuan Anta, Semir Clothing, Hangcai Textile, Zhongtai Clothing, Shuntian Clothing and other brand brands, driving the development of 27 rural workshops and solving It employs more than 2,000 people and can produce more than 10 million sets of various types of clothing annually. Among them, it covers the entire industrial chain of clothing creative design, spinning and weaving, brand operation, professional markets, foreign trade sales, etc. Zhijing Textile Intelligent Industrial Park, Qujin Clothing Industrial Park, Haier Clothing and Apparel Forty-five mature projects under discussion, including the Intelligent Manufacturing Demonstration Base, are lined up to settle.
In Quxian right now, the fashion industry is never absent. You have money to start a business, and I have capital to increase investment and expand projects. Everyone’s awareness of starting a business is getting stronger and stronger, and the development of the private economy has penetrated into various fields.
In recent years, Qu County has made great efforts to build the light textile and apparel industry as the first industry in the county’s economic development. It has strengthened industrial planning, created a service platform, strengthened policy support, and strengthened industrial clusters. Stimulate the vitality of foreign trade economic development, accelerate the integration into the new development pattern with the domestic cycle as the main body and the domestic and international dual cycles promoting each other, further transform the foreign trade development mode, and promote the national-level foreign tradetransformation and upgrading font>Base construction. In July 2021, the Textile and Garment Industry Base of Quxian Economic Development Zone successfully established a national-level foreign trade transformation and upgrading base (textile and apparel category), becoming the first national-level foreign trade transformation and upgrading base in Dazhou City. It was also the first time that Quxian’s foreign economic and trade work won a national-level honor.
From scratch, from small to large, from weak to strong… Quxian’s textile and apparel industry has achieved a gorgeous transformation, turning into countless colorful butterflies, fluttering their wings and flying high.
Investment hot land becomes open highland
In addition to Henghui Garments, “Yunna Fashion” is also an outstanding representative of Qu County’s light textile apparel industry. The company has successively introduced advanced equipment such as automatic spreading machines, automatic cutting systems, intelligent hanging systems, and computerized embroidery, which have greatly improved product quality and production efficiency. Through the application of the “Internet +” model, the company has established relevant management models to effectively solve the problems of “reasonable procurement, accurate calculation, scientific production scheduling, data collection, standard process guidance, early warning effects, reflective control, piece-rate wages, etc.” in the production process. Sales and inventory” and other major problems.
Build a good nest to attract phoenixes. In recent years, Qu County has relied on the manpower advantage of “200,000 workers in the light textile and apparel industry” to seize the development opportunity of “industrial transfer of clothing and apparel in coastal areas” and turn the light textile and apparel industry into The industry is positioned as the first industry in Qu County, giving full play to the advantages of resources, location, humanities, and industrial ecology, and planning and building a textile and garment industrial city in western China with high standards.
The county has established a special class of the Textile and Apparel Industry Development Promotion Center, adhering to the “two-way” efforts of the market and the government, adopting cluster attraction, channel merchant introduction, association investment, stationed investment, building nests to attract Phoenix, and attracting big attractions. Strengthen and other measures to further extend the entire textile and apparel industry chain, and adopt the “government-led + leading enterprises + order training + vocational education” model to provide employment assistance to enterprises, guide and attract outstanding migrant workers to return to their hometowns to invest and start businesses.
Just on December 22, 2021, County Party Committee Secretary Wang Feihu also led a team to Nanchang City, Jiangxi Province to convene a clothing and apparel investment symposium with the theme of “Sharing Double Circle Opportunities, Weaving a Splendid Future Together”, and promoted 7 major categories 19 projects totaling 53.5 billion yuan in the entire textile and apparel industry chain. At present, the Quxian textile and apparel industry chain investment promotion groups stationed in Guangdong, Zhejiang, Fujian and other places closely focus on the layout of the Quxian textile and apparel industry, and follow the general idea of ”aiming at the high end, building terminals, and forming clusters” to “lead the upstream. With the goal of “connecting downstream, seizing the leader, and providing supporting facilities”, we carry out theme investment promotion activities on a monthly basis and carry out investment promotion work on a regular basis.
The Fifth Party Congress of Dazhou City clearly proposed to support Qu County in building the “Textile and Apparel Fashion Capital of Western China” and positioned Qu County’s textile and apparel industry as a 50 billion-level industry and included it in the city’s “3+3+N” modern Industrial cluster creation. Following the idea of becoming a “trend” in one year, a “model” in two years, a “city” in three years, a “famous” in four years, and a “city” in five years, Quxian Textile and Apparel Industrial City actively adapts to the “clusterization, high-end” “, branding, integration, fashion, and personalization” trends, and strive to gather more than 100 regulated apparel companies by 2025, process more than 200 million pieces of clothing annually, and employ more than 30,000 people, creating a 100-billion-dollar light industry Textile and apparel industry cluster.
With a clear direction, a fighting spirit, and a spirit of catching up and surpassing, under the warm winter sun, the Western China Textile and Apparel Industrial City is becoming the most dazzling “fashion business card” of Qu County.
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